{"id":2127,"date":"2023-08-15T13:05:09","date_gmt":"2023-08-15T13:05:09","guid":{"rendered":"https:\/\/www.kizbasina.com\/?page_id=2127"},"modified":"2023-11-15T22:53:06","modified_gmt":"2023-11-15T22:53:06","slug":"bizde-isler-esit-projesi","status":"publish","type":"page","link":"https:\/\/www.kizbasina.com\/en\/projeler\/bizde-isler-esit-projesi\/","title":{"rendered":"Bizde \u0130sler Esit"},"content":{"rendered":"
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Projenin Ad\u0131: <\/strong>Bizde \u0130\u015fler E\u015fit Kampanyas\u0131<\/p>

Project Purpose: <\/strong>Bizde \u0130\u015fler E\u015fit kampanyas\u0131n\u0131n ortaya \u00e7\u0131k\u0131\u015f noktas\u0131 T\u00fcrkiye\u2019de ev i\u015flerine harcanan zaman bak\u0131m\u0131ndan cinsiyetler aras\u0131ndaki e\u015fitsizli\u011fe odaklanmaktad\u0131r. Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar ev i\u015flerine kad\u0131nlar\u0131n g\u00fcnde 261 dakika ay\u0131r\u0131rken, erkeklerin ise sadece 21 dakika zaman harcad\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir. Ev i\u015flerinde ya\u015fanan bu ciddi e\u015fitsizlik ge\u00e7irdi\u011fimiz pandemi d\u00f6neminde daha da b\u00fcy\u00fcyerek kad\u0131nlar\u0131n ev i\u00e7erisindeki i\u015f y\u00fck\u00fcn\u00fcn daha da artmas\u0131na sebep olmu\u015ftur. Buradan yola \u00e7\u0131karak pandemi d\u00f6neminde ev i\u015flerinin e\u015fit \u015fekilde payla\u015f\u0131lmas\u0131n\u0131 ve ev i\u00e7inde i\u015f da\u011f\u0131l\u0131m\u0131n\u0131 motive etmek i\u00e7in #bizdei\u015flere\u015fit slogan\u0131yla bir sosyal medya kampanyas\u0131n\u0131 ba\u015flat\u0131lm\u0131\u015ft\u0131r.<\/p>

Project Scope:<\/strong> Pandemide insanlar\u0131n sosyal medyada do\u011fal hallerini payla\u015fma isteklerinin art\u0131\u015f g\u00f6stermesi dikkat al\u0131narak bu iste\u011fin e\u015fitli\u011fe katk\u0131 sunacak bir amaca \u00e7evrilmesi hedeflenmi\u015ftir. Bir ay boyunca her hafta farkl\u0131 bir ev i\u015fi belirlenerek bu i\u015flerin \u201cbizim evde bula\u015f\u0131\u011f\u0131 en iyi abim y\u0131kar\u201d gibi e\u015fitlik\u00e7i sloganlarla payla\u015f\u0131lmas\u0131n\u0131 hedef alan bir sosyal medya kampanyas\u0131 tasarlanm\u0131\u015ft\u0131r. \u0130nsanlar\u0131n e\u015fit g\u00f6rev da\u011f\u0131l\u0131m\u0131 ile ev i\u015flerini yaparken \u00f6zellikle erkek aile \u00fcyelerini payla\u015fmalar\u0131n\u0131 motive edecek \u015fekilde #bizdei\u015flere\u015fit hashtagi ile bu kampanya y\u00fcr\u00fct\u00fclm\u00fc\u015ft\u00fcr. Bu kampanyaya dahil olan takip\u00e7ilerimiz haftan\u0131n belirlenen i\u015fine g\u00f6re evde ya\u015fayan erkeklerin (babas\u0131, abisi veya e\u015fi) o i\u015fi yapt\u0131\u011f\u0131 anlar\u0131 #bizdei\u015flere\u015fit slogan\u0131 ile payla\u015fm\u0131\u015ft\u0131r.<\/p>

Target Audience:<\/strong> Kampanyam\u0131z herkese y\u00f6nelik olup \u00f6zellikle aile i\u00e7inde e\u015fit g\u00f6rev da\u011f\u0131l\u0131m\u0131n\u0131 art\u0131rmaya y\u00f6neliktir..\u00a0<\/p>

Project Activities:<\/strong> Kampanya ile bir ay gibi k\u0131sa bir s\u00fcrede \u00f6zellikle pandemi gibi zorlu bir s\u00fcre\u00e7te insanlar\u0131n ev i\u00e7inde e\u015fitli\u011fi sa\u011flamas\u0131na katk\u0131 sunulmu\u015ftur. Kendi evlerinde i\u015f payla\u015f\u0131m\u0131n\u0131 e\u015fit yapan destek\u00e7ilerimiz payla\u015ft\u0131klar\u0131 foto\u011fraflarla hem K\u0131zBa\u015f\u0131na\u2019n\u0131n kitlesine hem kendi takip\u00e7i kitlesine \u00f6nemli bir \u00f6rnek olmu\u015ftur. Bu sayede ev i\u00e7erisinden payla\u015f\u0131lan e\u015fit ve e\u011flenceli foto\u011fraflar pandemi d\u00f6neminde herkes i\u00e7in olumlu bir motivasyon kayna\u011f\u0131 olmu\u015ftur.<\/p>

Project Impacts:<\/strong> Pandemi d\u00f6neminde ev i\u00e7erisinde e\u015fitli\u011fi sa\u011flamak ad\u0131na insanlara \u00f6neml, bir motivasyon kayna\u011f\u0131 ortaya \u00e7\u0131km\u0131\u015f ve bu kapsamda 300\u2019den fazla takip\u00e7imiz kendi evlerinden e\u015fitlik\u00e7i \u015fekilde ev i\u015flerini yaparken foto\u011fraf\u0131n\u0131 bizimle payla\u015fm\u0131\u015ft\u0131r.<\/p>

Project Timeline:<\/strong> Kampanyam\u0131z 2020 Nisan-Haziran aylar\u0131 aras\u0131nda ger\u00e7ekle\u015fmi\u015ftir.<\/p>

Nas\u0131l Ba\u011flant\u0131 Kurabilirsiniz?:<\/strong><\/p>

To learn more about the project, participate in activities, and provide support, please visit our website: https:\/\/www.kizbasina.com\/en\/<\/a>.\u00a0 Ayr\u0131ca sosyal medya hesaplar\u0131m\u0131zdan da g\u00fcncel etkinliklerimiz ve \u00e7al\u0131\u015fmalar\u0131m\u0131z hakk\u0131nda bilgi alabilirsiniz. Kampanyada payla\u015f\u0131lan g\u00f6rsellere K\u0131zBa\u015f\u0131na Instagram sayfas\u0131nda \u00f6ne \u00e7\u0131kar\u0131lanlar sekmesinden ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Projenin Ad\u0131: Bizde \u0130\u015fler E\u015fit Kampanyas\u0131 Projenin Amac\u0131: Bizde \u0130\u015fler E\u015fit kampanyas\u0131n\u0131n ortaya \u00e7\u0131k\u0131\u015f noktas\u0131 T\u00fcrkiye\u2019de ev i\u015flerine harcanan zaman bak\u0131m\u0131ndan cinsiyetler aras\u0131ndaki e\u015fitsizli\u011fe odaklanmaktad\u0131r. Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar ev i\u015flerine kad\u0131nlar\u0131n g\u00fcnde 261 dakika ay\u0131r\u0131rken, erkeklerin...<\/p>","protected":false},"author":1,"featured_media":0,"parent":484,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2127","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/comments?post=2127"}],"version-history":[{"count":14,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2127\/revisions"}],"predecessor-version":[{"id":3855,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2127\/revisions\/3855"}],"up":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/484"}],"wp:attachment":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/media?parent=2127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}