{"id":2125,"date":"2023-08-15T12:52:17","date_gmt":"2023-08-15T12:52:17","guid":{"rendered":"https:\/\/www.kizbasina.com\/?page_id=2125"},"modified":"2023-10-19T17:28:23","modified_gmt":"2023-10-19T17:28:23","slug":"isinde-gucunde-kadin","status":"publish","type":"page","link":"https:\/\/www.kizbasina.com\/en\/projeler\/isinde-gucunde-kadin\/","title":{"rendered":"Supporting Women Entrepreneurs Project"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Projenin Ad\u0131: <\/strong>Supporting Women Entrepreneurs Project<\/p>

Project Purpose: <\/strong>\u00a0\u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n projesi T\u00fcrkiye’deki kad\u0131nlar\u0131n finansal ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131, kad\u0131n giri\u015fimcileri destekleyerek rol modeller olmalar\u0131n\u0131 sa\u011flamay\u0131 ve sanat yoluyla cinsiyet e\u015fitli\u011fini te\u015fvik etmeyi ama\u00e7layan bir giri\u015fimdir. Proje, kad\u0131nlar\u0131n ekonomik kat\u0131l\u0131m\u0131n\u0131 te\u015fvik etmek i\u00e7in dijital bir platform olu\u015fturmay\u0131, yerel sanat\u00e7\u0131 kad\u0131nlar\u0131 destekleyerek sosyal etki yaratmay\u0131 ve d\u00fc\u015f\u00fck istihdam becerisine sahip ma\u011fdurlara istihdam imkanlar\u0131 sunmay\u0131 hedeflemektedir.<\/p>

Project Scope: <\/strong>Kad\u0131n giri\u015fimcileri tek bir \u00e7at\u0131 alt\u0131nda toplayarak onlar\u0131n \u00fcr\u00fcnlerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in olu\u015fturdu\u011fumuz websitesi ile kad\u0131nlar\u0131n giri\u015fimlerini en iyi \u015fekilde \u00f6ne \u00e7\u0131kmalar\u0131n\u0131 sa\u011flad\u0131k. Kad\u0131nlar\u0131n kendi finansal ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 kazanmaya te\u015fvik etmek i\u00e7in sosyal medya hesaplar\u0131m\u0131zdan bir\u00e7ok farkl\u0131 ba\u015far\u0131l\u0131 kad\u0131n giri\u015fimcilerin ilham verici hikayelerini payla\u015ft\u0131k. E\u015f zamanl\u0131 olarak sanat\u00e7\u0131 kad\u0131nlar i\u00e7in s\u00fcrd\u00fcr\u00fclebilir bir destek geli\u015ftirmek ad\u0131na K\u0131zBa\u015f\u0131na Sanat Galerisi\u2019ni kurduk. Sanat Galerisi, sanat\u00e7\u0131 kad\u0131nlar\u0131n eserlerini \u00fcr\u00fcnle\u015ftirerek internet sitemiz \u00fczerinden sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fimiz ve bu sayede onlara ek bir ekonomik bir kaynak sundu\u011fumuz bir sosyal giri\u015fim olarak hayata ge\u00e7ti.\u00a0<\/p>

Target Audience: <\/strong>Kad\u0131n giri\u015fimciler, \u015fiddete maruz b\u0131rak\u0131lm\u0131\u015f ve kendileri i\u00e7in finansal \u00f6zg\u00fcrl\u00fck kazanmay\u0131 ama\u00e7layan kad\u0131nlar, sanat\u00e7\u0131 kad\u0131nlar ve projemize ilgi duyabilecek olan m\u00fc\u015fteriler projenin hedef kitlesini olu\u015fturmaktad\u0131r.<\/p>

Project Activities: <\/strong>\u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n ve K\u0131zBa\u015f\u0131na Sanat Galerisi 2018\u2019de hayata ge\u00e7ti ve y\u00fczlerce kad\u0131n giri\u015fimcinin tek bir adreste bulu\u015fabildi\u011fi olduk\u00e7a \u00f6nemli bir kaynak oldu.<\/p>

Project Impacts: <\/strong>\u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n ile 4000 giri\u015fimci kad\u0131n\u0131 bir araya getirmi\u015f ve network a\u011flar\u0131n\u0131 geli\u015ftirmi\u015f olduk. K\u0131zBa\u015f\u0131na Sanat Galerisi 2018\u2019den beri sanat\u00e7\u0131 kad\u0131nlar\u0131 bir araya getirerek onlara ekonomik destek sa\u011flamaya devam ediyor. Sadece dijital de\u011fil bir\u00e7ok farkl\u0131 bi\u00e7imdeki sanat eserlerini de https:\/\/galeri.kizbasina.com\/<\/a>\u00a0 internet sitemizde sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiriyoruz.<\/p>

Ba\u015far\u0131 Hikayelerimiz: <\/strong>K\u0131zBa\u015f\u0131na Sanat Galerisi T\u00fcrkiye\u2019de ilk defa sanat\u00e7\u0131 kad\u0131nlar\u0131 bir araya getiren sosyal giri\u015fimdir.\u00a0<\/p>

Project Timeline:<\/strong><\/p>

2018\u2019de ba\u015flayan \u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n projemiz daha sonra K\u0131zBa\u015f\u0131na Sanat Galerisi \u00e7at\u0131s\u0131 alt\u0131nda devam etmi\u015ftir.\u00a0<\/p>

Nas\u0131l Ba\u011flant\u0131 Kurabilirsiniz?: <\/strong>To learn more about the project, participate in activities, and provide support, please visit our website: https:\/\/www.kizbasina.com\/en\/<\/a>. Ayr\u0131ca sosyal medya hesaplar\u0131m\u0131zdan da g\u00fcncel etkinliklerimiz ve \u00e7al\u0131\u015fmalar\u0131m\u0131z hakk\u0131nda bilgi alabilirsiniz. K\u0131zBa\u015f\u0131na Sanat Galerisi\u2019ne www.galeri.kizbasina.com\u2019dan<\/a> ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
<\/i><\/span><\/i><\/span>
B\u00d6L\u00dcM I: Dijital Pazarlama E\u011fitimi<\/b><\/div><\/div>

Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z y\u00fcz\u00fc a\u015fk\u0131n kad\u0131n giri\u015fimcinin giri\u015fimleriyle ilgili t\u00fcm sorunlar\u0131n\u0131 tespit ettik; sorunlar\u0131 kategorize ettik ve bu alanlarda uzman e\u011fitmenlerle i\u015f birli\u011fi yapt\u0131k. Her giri\u015fimciyi i\u015fletmesinin ihtiya\u00e7lar\u0131n\u0131 kategorize ederek e\u011fitmenlerimizle bulu\u015fturduk. E\u011fitimlerimiz \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131, web sitesi kurma, sosyal medyan\u0131n etkin kullan\u0131m\u0131, i\u015fletme ile ilgili yasal prosed\u00fcrler hakk\u0131nda bilgilendirme, online sat\u0131\u015f, pazarlama stratejileri ve reklam ba\u015fl\u0131klar\u0131ndan olu\u015fuyordu. On e\u011fitmen ve 136 giri\u015fimci ile e\u011fitimlerimiz bir ay boyunca devam etti. Olu\u015fturdu\u011fumuz e\u011fitim m\u00fcfredat\u0131 ile giri\u015fimcilerimizin dijital pazardaki g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rmalar\u0131na yard\u0131mc\u0131 olduk.<\/p><\/div>\n <\/div>

\n
<\/i><\/span><\/i><\/span>
B\u00d6L\u00dcM II: Adli Yard\u0131m Rehberi<\/b><\/div><\/div>

E\u011fitim s\u00fcrecinde, kad\u0131n giri\u015fimcilerin giri\u015fimcili\u011fin yasal prosed\u00fcrleri hakk\u0131nda bilgi eksikli\u011fi oldu\u011funu anlad\u0131k. Bu sorunu \u00e7\u00f6zmek i\u00e7in bir hukuki destek rehberi haz\u0131rlad\u0131k ve bu rehberi kad\u0131n giri\u015fimcilere tan\u0131tt\u0131k.<\/p><\/div>\n <\/div>

\n
<\/i><\/span><\/i><\/span>
B\u00d6L\u00dcM III: \u2018Dijitalde Kad\u0131n Eme\u011fi\u2019 sosyal medya dayan\u0131\u015fmas\u0131<\/b><\/div><\/div>

E\u011fitim sonunda kad\u0131n giri\u015fimcilerin sosyal medyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in \u201d#Kad\u0131nEmegiDijitalde\u201d isimli bir challenge ba\u015flatt\u0131k. Yeni ba\u015flayan giri\u015fimciler i\u00e7in sosyal medyada h\u0131zla takip\u00e7i kazanmak zor olabiliyor. Giri\u015fimciler \u00fcr\u00fcnlerini satabilmek i\u00e7in takip\u00e7ilerinin g\u00fcvenini kazanmal\u0131d\u0131r. Bu ama\u00e7la Instagram\u2019da bir filtre tasarlad\u0131k ve takip\u00e7ilerimizden bu challenge\u2019\u0131 \u015fu \u015fekilde uygulamalar\u0131n\u0131 istedik:

\u201d\u00d6nce bir kad\u0131n giri\u015fimciden ald\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn filtreyi kullanarak foto\u011fraf\u0131n\u0131 \u00e7ekin, ard\u0131ndan hem giri\u015fimcinin hem de K\u0131zba\u015f\u0131na\u2019n\u0131n hesab\u0131n\u0131 etiketleyin, son olarak hikayenizde payla\u015f\u0131n. Ard\u0131ndan hikayenizi hesab\u0131m\u0131zdan payla\u015faca\u011f\u0131z.\u201d<\/p><\/div>\n <\/div>

\n
<\/i><\/span><\/i><\/span>
B\u00d6L\u00dcM IV: Giri\u015fimci Katalo\u011fu<\/b><\/div><\/div>

Farkl\u0131 giri\u015fimleri bir araya getiren bir ar\u015fiv olu\u015fturduk ve Giri\u015fimci Katalo\u011fu fikrini geli\u015ftirdik. Bu fikir ald\u0131\u011f\u0131m\u0131z geri bildirimlerle \u015fekillendi, daha kapsay\u0131c\u0131 ve daha g\u00f6r\u00fcn\u00fcr hale geldi. Katalo\u011fumuzu aksesuar, g\u0131da, dekorasyon, ki\u015fisel bak\u0131m, tekstil, hediyelik e\u015fya ve \u00f6rme \u00fcr\u00fcnler olmak \u00fczere yedi kategoriye g\u00f6re d\u00fczenledik. Katalo\u011fun her sayfas\u0131nda kad\u0131n giri\u015fimcilerin hikayelerini anlatmalar\u0131n\u0131 sa\u011flad\u0131k. 78 kad\u0131n giri\u015fimcinin<\/strong>\u00a0hem \u00fcr\u00fcnlerinin hem de hikayelerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc destekledik. Bu katalogdaki linkler sayesinde ki\u015filer do\u011frudan giri\u015fimcinin hesab\u0131na eri\u015febilir ve \u00fcr\u00fcnleri sayfalar\u0131ndan sat\u0131n alabilirler.<\/p><\/div>\n <\/div>

\n
<\/i><\/span><\/i><\/span>
B\u00d6L\u00dcM V: Giri\u015fimci-\u00dcniversite \u00d6\u011frencileri \u00c7\u0131rakl\u0131k Modeli<\/b><\/div><\/div>

Projemiz boyunca en \u00e7ok tercih edilen e\u011fitim sosyal medyan\u0131n etkin kullan\u0131m\u0131na y\u00f6nelik oldu. Dijital pazarlama ve markala\u015fma alan\u0131nda kariyer yapmay\u0131 hedefleyen kad\u0131n giri\u015fimciler ile sosyal medya tutkunu \u00fcniversite \u00f6\u011frencilerimizi \u00e7\u0131rakl\u0131k modeli alt\u0131nda bulu\u015fturmaya karar verdik. Giri\u015fimcilerin kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar sosyal medya kullan\u0131m\u0131 hakk\u0131nda yeterli bilgiye sahip olmamak, takip\u00e7ilerini art\u0131rmak istemeleri, yetersiz sat\u0131\u015flar, sosyal medya hesaplar\u0131n\u0131 y\u00f6netmek i\u00e7in zaman ay\u0131ramamak, foto\u011fraflar\u0131 d\u00fczenlemek, \u00fcr\u00fcnleri foto\u011fraflamak \u015feklinde s\u0131ralanabilir. Daha \u00f6nce bir i\u015fletme hesab\u0131 kullanma, markala\u015fma, reklam kredisi verme, foto\u011fraf d\u00fczenleme gibi deneyimlerine bak\u0131larak \u00fcniversite \u00f6\u011frencilerini se\u00e7tik ve onlar\u0131 giri\u015fimcilerimizle birle\u015ftirdik.<\/p><\/div>\n <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Projenin Ad\u0131: \u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n Projenin Amac\u0131: \u00a0\u0130\u015finde G\u00fcc\u00fcnde Kad\u0131n projesi T\u00fcrkiye’deki kad\u0131nlar\u0131n finansal ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131, kad\u0131n giri\u015fimcileri destekleyerek rol modeller olmalar\u0131n\u0131 sa\u011flamay\u0131 ve sanat yoluyla cinsiyet e\u015fitli\u011fini te\u015fvik etmeyi ama\u00e7layan bir giri\u015fimdir. Proje, kad\u0131nlar\u0131n...<\/p>","protected":false},"author":1,"featured_media":0,"parent":484,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2125","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/comments?post=2125"}],"version-history":[{"count":25,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2125\/revisions"}],"predecessor-version":[{"id":2895,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/2125\/revisions\/2895"}],"up":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/484"}],"wp:attachment":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/media?parent=2125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}