{"id":1078,"date":"2022-12-28T18:57:51","date_gmt":"2022-12-28T18:57:51","guid":{"rendered":"https:\/\/www.kizbasina.com\/?page_id=1078"},"modified":"2023-11-15T22:49:40","modified_gmt":"2023-11-15T22:49:40","slug":"kadin-emegi-dijital-pazarda","status":"publish","type":"page","link":"https:\/\/www.kizbasina.com\/en\/projeler\/kadin-emegi-dijital-pazarda\/","title":{"rendered":"Women's Labor in Digital Market"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Project Name:<\/strong> Kad\u0131n Eme\u011fi Dijital Pazarda Projesi<\/p>

Project Purpose: <\/strong>T\u00fcrkiye \u0130statistik Kurumu’nun (T\u00dc\u0130K, 2019) verilerine g\u00f6re, T\u00fcrkiye’de her on kad\u0131ndan sadece \u00fc\u00e7\u00fc \u00e7al\u0131\u015fma ya\u015fam\u0131na kat\u0131labiliyor. Bu ger\u00e7ek, cinsiyete \u00f6zg\u00fc sosyo-ekonomik
zorluklar\u0131n kad\u0131nlar\u0131n i\u015fg\u00fcc\u00fcne kat\u0131l\u0131m\u0131n\u0131 engelledi\u011fini g\u00f6steriyor. Pandemi d\u00f6neminde bu
zorluklar daha da art\u0131\u015f g\u00f6stererek kad\u0131nlar\u0131n sat\u0131n alma g\u00fcc\u00fcn\u00fc olumsuz etkiledi ve ek i\u015f yapmaya olan ihtiyac\u0131 art\u0131rd\u0131. Bu nedenle, K\u0131zBa\u015f\u0131na olarak uzun vadede kad\u0131nlar\u0131n ekonomik ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 sa\u011flamak, kad\u0131n giri\u015fimcileri desteklemek ve kendi i\u015flerini kurmak isteyen kad\u0131nlara yard\u0131mc\u0131 olmak amac\u0131yla “Kad\u0131n Eme\u011fi Dijital Pazarda” projesini ba\u015flatt\u0131k. Projemizin temel amac\u0131, kad\u0131nlar\u0131n dijital pazarda ve ya\u015famlar\u0131nda ekonomik \u00f6zg\u00fcrl\u00fcklerini desteklemek ve g\u00fc\u00e7lendirmektir.<\/p>

Project Scope: <\/strong>Projemiz, K\u0131zBa\u015f\u0131na taraf\u0131ndan desteklenmekte ve y\u00fcr\u00fct\u00fclmektedir. Ayr\u0131ca, i\u015f birli\u011fi yapt\u0131\u011f\u0131m\u0131z uzman ki\u015filerin deste\u011fi ile projenin etkisi art\u0131r\u0131lmaktad\u0131r.<\/p>

Target Audience: <\/strong>Proje, kad\u0131n giri\u015fimcileri hedef almaktad\u0131r. Kad\u0131nlar\u0131n ekonomik ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmek ve dijital pazarda daha etkin bir \u015fekilde var olmalar\u0131n\u0131 sa\u011flamak istiyoruz.
Ayr\u0131ca, sosyal medya markala\u015fmas\u0131 konusunda kariyer yapmay\u0131 hedefleyen \u00fcniversite
\u00f6\u011frencilerini de projenin i\u00e7ine dahil ederek onlar\u0131n geli\u015fimine katk\u0131da bulunmay\u0131 ama\u00e7l\u0131yoruz.<\/p>

Project Activities:<\/strong><\/p>

A\u015fama 1<\/strong> – Dijital Pazarlama E\u011fitimi: 150+ kad\u0131n giri\u015fimcinin ihtiya\u00e7lar\u0131n\u0131 tespit ettik ve uzman e\u011fitmenlerle i\u015f birli\u011fi yaparak kapsaml\u0131 dijital pazarlama e\u011fitimleri d\u00fczenledik. E\u011fitimler, \u00fcr\u00fcn foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131ndan web sitesi kurmaya, sosyal medya kullan\u0131m\u0131ndan i\u015fletme ile ilgili yasal prosed\u00fcrlere kadar \u00e7e\u015fitli konular\u0131 kaps\u0131yordu. Bu e\u011fitimlerin sonucunda giri\u015fimcilerin dijital pazardaki g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rmalar\u0131na destek olduk.<\/p>

A\u015fama 2<\/strong> – Adli Yard\u0131m Rehberi: Kad\u0131n giri\u015fimcilerin yasal prosed\u00fcrler konusundaki bilgi eksikliklerini gidermek i\u00e7in bir hukuki destek rehberi haz\u0131rlad\u0131k ve bu rehberi kad\u0131n giri\u015fimcilere sunduk.<\/p>

A\u015fama 3<\/strong> -“Dijitalde Kad\u0131n Eme\u011fi\u201d Sosyal Medya Dayan\u0131\u015fmas\u0131: E\u011fitimlerin ard\u0131ndan kad\u0131n giri\u015fimcilerin sosyal medyada daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck kazanmalar\u0131n\u0131 sa\u011flamak amac\u0131yla “#Kad\u0131nEmegiDijitalde” adl\u0131 bir sosyal medya kampanyas\u0131 ba\u015flatt\u0131k. Bu kampanya, yeni ba\u015flayan giri\u015fimcilerin sosyal medyada h\u0131zla takip\u00e7i kazanmalar\u0131na yard\u0131mc\u0131 oldu.<\/p>

A\u015fama 4<\/strong> – Giri\u015fimci Katalo\u011fu: Farkl\u0131 giri\u015fimleri bir araya getirerek “Giri\u015fimci Katalo\u011fu” olu\u015fturduk. Katalo\u011fumuz, yedi farkl\u0131 kategoride 78 kad\u0131n giri\u015fimcinin hikayelerini ve \u00fcr\u00fcnlerini sergiledi. Bu sayede kad\u0131n giri\u015fimcilerin g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rarak destek olduk.<\/p>

A\u015fama 5<\/strong> – Giri\u015fimci-\u00dcniversite \u00d6\u011frencileri \u00c7\u0131rakl\u0131k Modeli: Kad\u0131n giri\u015fimciler ile sosyal medya tutkunu \u00fcniversite \u00f6\u011frencilerini \u00e7\u0131rakl\u0131k modeli alt\u0131nda bir araya getirdik. \u00d6\u011frencilerin giri\u015fimcilerle i\u015f birli\u011fi yaparak sosyal medya konusundaki deneyimlerini geli\u015ftirmelerini sa\u011flad\u0131k. Bu a\u015famalar\u0131n hepsi, “Kad\u0131n Eme\u011fi Dijital Pazarda” projesinin amac\u0131na ula\u015fmak ve kad\u0131n giri\u015fimcilerin ekonomik \u00f6zg\u00fcrl\u00fcklerini desteklemek i\u00e7in ba\u015far\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>

Project Impacts: <\/strong>Projemiz, 150+ kad\u0131n giri\u015fimcinin ekonomik ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 art\u0131rarak kad\u0131nlar\u0131n i\u015fg\u00fcc\u00fcne kat\u0131l\u0131m\u0131n\u0131 destekledi.Kad\u0131n giri\u015fimcilerin dijital pazardaki g\u00f6r\u00fcn\u00fcrl\u00fcklerini g\u00fc\u00e7lendirerek m\u00fc\u015fteri tabanlar\u0131n\u0131 geni\u015fletmelerine yard\u0131mc\u0131 oldu. Sosyal medya kampanyas\u0131 sayesinde yeni giri\u015fimcilerin sosyal medya hesaplar\u0131na daha fazla takip\u00e7i \u00e7ekmelerini sa\u011flad\u0131k.\u00a0<\/p>

Project Timeline:<\/strong> Proje 2021 y\u0131l\u0131nda ba\u015flam\u0131\u015f ve tamamlanm\u0131\u015ft\u0131r.\u00a0<\/p>

How to Connect:\u00a0<\/strong><\/p>

Daha fazla bilgi edinmek veya destek olmak i\u00e7in ziyaret edebilirsiniz: Giri\u015fimci Katalogu<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Proje Ad\u0131: Kad\u0131n Eme\u011fi Dijital Pazarda Projesi Projenin Amac\u0131: T\u00fcrkiye \u0130statistik Kurumu’nun (T\u00dc\u0130K, 2019) verilerine g\u00f6re, T\u00fcrkiye’de her on kad\u0131ndan sadece \u00fc\u00e7\u00fc \u00e7al\u0131\u015fma ya\u015fam\u0131na kat\u0131labiliyor. Bu ger\u00e7ek, cinsiyete \u00f6zg\u00fc sosyo-ekonomikzorluklar\u0131n kad\u0131nlar\u0131n i\u015fg\u00fcc\u00fcne kat\u0131l\u0131m\u0131n\u0131 engelledi\u011fini g\u00f6steriyor....<\/p>","protected":false},"author":1,"featured_media":0,"parent":484,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1078","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":25,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/1078\/revisions"}],"predecessor-version":[{"id":3843,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/1078\/revisions\/3843"}],"up":[{"embeddable":true,"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/pages\/484"}],"wp:attachment":[{"href":"https:\/\/www.kizbasina.com\/en\/wp-json\/wp\/v2\/media?parent=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}